BUSINESS, FINANCE, & MARKETING EDUCATION
Course Offerings: (Click on the name of each course to be directed to the teacher's website.) Business Management Principles of Business and Finance Microsoft Word & PowerPoint Marketing Marketing Advanced Studies (Honors) Sports and Entertainment Marketing I Sports and Entertainment Marketing II (Honors) Hospitality & Tourism (Honors) |
Course Descriptions:
Business Management I
This course is designed to introduce students to core management concepts. The experience includes how managers plan, organize, staff, and direct the business’s resources that enhance the effectiveness of the decision-making process. Students will work through ethical dilemmas and problem solving situations with customer service while applying academic and critical-thinking skills. English language arts is reinforced.
Principles of Business and Finance
This course introduces students to topics related to business, finance, management, and marketing to cover business in the global economy, functions of business organization and management, marketing basics, and significance of business financial and risk management. English language arts, social studies, and mathematics are reinforced
Microsoft Word & PowerPoint
Students in Microsoft IT benefit from world-class Microsoft curriculum and software tools to tackle real-world challenges in the classroom environment. Students will learn to use the newest version of Microsoft Word interface, commands, and features to create, enhance, customize, share and create complex documents, and publish them. Students will learn to use the newest version of Microsoft PowerPoint interface, commands, and features to create, enhance, customize, and deliver presentations. Students will learn to use the basic features of the newest version of Publisher to create, customize, and publish a publication. English language arts are reinforced. This course can help prepare students for the Microsoft Office Specialist (MOS) in Word and/or PowerPoint.
Marketing
In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and their impact on business operations. Mathematics and social studies are reinforced throughout the course.
Sports and Entertainment Marketing I
In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. Mathematics and social studies are reinforced.
Sports and Entertainment Marketing II (Honors)
Prerequisite: Sports and Entertainment Marketing I
In this course, students acquire an understanding of sports, entertainment, and event marketing. Emphasis is on business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships. Mathematics and social studies are reinforced. Honors credit is optional in all advanced level CTE courses. Students will be required to complete an honors portfolio to receive honors credit.
Hospitality & Tourism (Honors)
Prerequisite: Marketing or Sports and Entertainment Marketing I
Recommended for Grades 10-12
In this course, students are introduced to the industry of travel, tourism, and recreational marketing. Students acquire knowledge and skills on the impact of tourism, marketing strategies of the major hospitality and tourism segments, destination, and customer relations. Emphasis is on career development, customer relations, economics, hospitality and tourism, travel destinations, and tourism promotion. Mathematics and social studies are reinforced throughout the course.
Course descriptions adapted from the North Carolina Career and Technical Education Essential Standards.
Business Management I
This course is designed to introduce students to core management concepts. The experience includes how managers plan, organize, staff, and direct the business’s resources that enhance the effectiveness of the decision-making process. Students will work through ethical dilemmas and problem solving situations with customer service while applying academic and critical-thinking skills. English language arts is reinforced.
Principles of Business and Finance
This course introduces students to topics related to business, finance, management, and marketing to cover business in the global economy, functions of business organization and management, marketing basics, and significance of business financial and risk management. English language arts, social studies, and mathematics are reinforced
Microsoft Word & PowerPoint
Students in Microsoft IT benefit from world-class Microsoft curriculum and software tools to tackle real-world challenges in the classroom environment. Students will learn to use the newest version of Microsoft Word interface, commands, and features to create, enhance, customize, share and create complex documents, and publish them. Students will learn to use the newest version of Microsoft PowerPoint interface, commands, and features to create, enhance, customize, and deliver presentations. Students will learn to use the basic features of the newest version of Publisher to create, customize, and publish a publication. English language arts are reinforced. This course can help prepare students for the Microsoft Office Specialist (MOS) in Word and/or PowerPoint.
Marketing
In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and their impact on business operations. Mathematics and social studies are reinforced throughout the course.
Sports and Entertainment Marketing I
In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. Mathematics and social studies are reinforced.
Sports and Entertainment Marketing II (Honors)
Prerequisite: Sports and Entertainment Marketing I
In this course, students acquire an understanding of sports, entertainment, and event marketing. Emphasis is on business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships. Mathematics and social studies are reinforced. Honors credit is optional in all advanced level CTE courses. Students will be required to complete an honors portfolio to receive honors credit.
Hospitality & Tourism (Honors)
Prerequisite: Marketing or Sports and Entertainment Marketing I
Recommended for Grades 10-12
In this course, students are introduced to the industry of travel, tourism, and recreational marketing. Students acquire knowledge and skills on the impact of tourism, marketing strategies of the major hospitality and tourism segments, destination, and customer relations. Emphasis is on career development, customer relations, economics, hospitality and tourism, travel destinations, and tourism promotion. Mathematics and social studies are reinforced throughout the course.
Course descriptions adapted from the North Carolina Career and Technical Education Essential Standards.